2015 Conference Sales Page

Healthy Wealthy & Smart Presents:

Banner Image

Whether you’re a physical therapy student, a newer grad, or a seasoned professional, there’s a good chance you’ve learned the how-to’s of patient care, but when it comes to the how-to’s of running a sustainable business, you’re lost.

You know you need to learn how to run your practice but you get overwhelmed when you hear words like “ideal client,” “brand identity,” and “legal differences.” And when it comes to creating a website and growing your practice, you’re just not sure how to do it effectively.

Hi, I’m Karen Litzy, and I know what it’s like to be where you are. I started my physical therapy career at an inpatient hospital in Scranton, PA. From there, I moved to New York and had the opportunity to work for the New York public school system, Broadway musical troupes, and orthopedic outpatient clinics. But then I started to receive an overwhelming amount of requests from clients to treat them at their home or office. This was new to me, but I quickly learned how convenient it was for them, and how by adopting this “concierge” model, I could dedicate a full hour of one-on-one treatment to each and every client. This is where my entrepreneurial journey started.

After hosting the 2013 Healthy Wealthy & Smart online conference for physical therapists, attendees kept asking for more business related material — material providing a solid guide on how to create and grow a sustainable physical therapy business.

So I have assembled 15 experts in the business and physical therapy world to share their knowledge and expertise with you. Conference content is divided into three key modules to provide in-depth guidance on all aspects of your Physical Therapy business.

MODULE 1

Module 1: Creating – In this module you will learn how to identify your ideal patient, how to write a winning business plan, how to create your unique brand identity, the legal differences in corporate forms, and what elements are necessary for a website that sells.

Profile Image

Gwen Simons, Esq, PT, OCS, FAAOMPT

Legal Issues with Creating a Business

  • What are different types of corporate forms?
  • What are the advantages and disadvantages of each of those corporate forms?
  • Once you decide on your corporate form how do you file?
  • Who should you have on your “creating” team?

…>more

Profile Image

Dr. Shaula Yemini, Phd

How to Start a Successful Business

  • What is the importance of a business plan? Do you need it?
  • What are the elements of a winning business plan?
  • How can you monetize your plan?
  • What are the biggest mistakes entrepreneurs make when starting their business?

…>more

Profile Image

Greta Rose

5 Vital Habits To Manage Your Own Website (& Keep Your Sanity)

  • How do you decide on the look and feel of your business website?
  • Who are the 3 types of people that are most likely to go to your website?

…>more

Profile Image

Alan Siegel

Branding Your PT Business

  • Using a narrative to define your brand
  • Is there a difference in branding a solo clinic vs a multi-clinic business?
  • How to use concepts of clarity to build your brand.

…>more

MODULE 2

Module 2: Growing – In this module you will learn vital tips from physical therapy owners on how to grow your existing practice, open multiple sites, and take your passion for your work into consulting. You will also learn importance of public relations in growing your practic.

Profile Image

Denise Kovalevich

Leveraging PR to grow Your Business

  • What is public relations and how does it differ from advertising?
  • How can PR help to increase my credibility and grow my practice?
  • Is all press good press?

…>more

Profile Image

Dr. Robert Worth, PT, DPT, MS, OCS, MTC, LAT

Growing the Best Version of your PT Practice

  • What are Rob’s 5 most important factors to growing a sustainable PT practice?
  • How do you know you are ready to grow your practice?
  • What are some common difficulties in a growing a PT practice?

…>more

Profile Image

Dr. Jeff Hathaway, PT, DPT

The Keys to Growing Your Physical Therapy Business

  • How do your vision and values help grow your practice?
  • How to create a positive working environment and foster teamwork in your business.
  • The importance of creating and managing systems, so you can develop people.

…>more

Profile Image

Dr. Sandy Hilton, PT, DPT, MS

Growing your Business in the First Few Years

  • Why is the location of your clinic important?
  • Learn how to form and nurture a successful partnership?
  • The importance of a clear vision for the future of your business

…>more

Profile Image

Dr. Sarah Haag, PT, DPT, MS, WCS, Cert. MDT, RYT

Growing your Business in the First Few Years

  • Why is the location of your clinic important?
  • Learn how to form and nurture a successful partnership?
  • The importance of a clear vision for the future of your business

…>more

Profile Image

Rick Gawenda, PT

Growing your Practice to Include Seminars and Consulting

  • How to transition from full time patient care to include seminars and consulting in your business model.

…>more

MODULE 3

Module 3: Branching Out – In this module you will be inspired by physical therapy owners who are thinking “out of the box” and extending their physical therapy practice to go beyond traditional patient care.

Profile Image

Chris Johnson, PT

Performance Technology & Physical Therapy

  • What is the importance of a business plan? Do you need it?
  • What are the elements of a winning business plan?
  • How can you monetize your plan?
  • What are the biggest mistakes entrepreneurs make when starting their business?

…>more

Profile Image

Tracy Sher, MPT, CSCS

Finding your niche & becoming an expert

  • Taking a leap of faith into the entrepreneurial journey from salary to “on your own” – the joys and pitfalls
  • Keys to creating a niche practice that are successful with an out-of-network (concierge) type of practice

…>more

Profile Image

Jessica L. McKinney, PT, MS

From Wellness Programs to Nonprofits

  • How has Jessica added cash based services to the traditional physical therapy model?
  • How important is your community involvement when you are branching out?

…>more

SOCIAL STUDIES

Bonus Module 1: Social Studies – How to leverage social media to grow your business.

Profile Image

Stephanie Voong

Social media do’s and dont’s for your business

  • Social networks include: Facebook, Twitter, Instagram
  • Social media strategies to increase followers and engagement
  • Social media tools to help you save time
  • How to stand out in the social media world

…>more

Profile Image

Karen Yankovich

5 reasons why you are leaving money on the table if you aren’t using LinkedIn

  • What to START doing right now if you want more clients (that 99% of your competition isn’t doing!)
  • How to use your LinkedIn groups to your BEST advantage… make every one of your posts count for as much as possible!

…>more

LIVE AND LEARN

Bonus Module 2: Live and Learn – Stories from PT entrepreneurs from across the country sharing their successes and failures, what they learned, and their best advice for you. You will hear from Ann Wendel PT, ATC, CMTPT; Dr. Patrick Myers, PT, DPT, MS, OCS, COMT; Erica Meloe, PT, OCS, COMT, MBA; Jason Bellefleur, PT; Marc Rubenstein, PT, DPT, OCS and many more

– – – GAIN ACCESS NOW! – – –

What is the cost having all this amazing information in one place?

GET LIFETIME ACCESS

PRICES

  • — Early Bird Rate (April 6, 2015 – May 5, 2015)
  • — Launch Rate (May 6, 2015 – May 27, 2015)
  • — Conference Rate (May 28, 2015 onward)
  • — Student rate (will NOT change)
  • $199.00
  • $249.00
  • $299.00
  • $99.00

BUY NOWBUY NOW

As an attendee of the Strictly Business Online Conference you will be able to:

  • Describe the importance of and write a winning business plan.
  • List the characteristics of your ideal patient/client.
  • Apply the concepts of simplification and branding to discover your brand identity.
  • Describe the necessary components of a website that sells.
  • Recognize the legal differences between corporate forms.
  • Describe the importance of social media in creating and growing your PT business.
  • Create social media pages for your business that stand out.
  • Create a plan on how to grow your business through examples from successful PTs.

As a participant, you receive lifetime access to all 14 video interviews, downloadable MP3s of each interview, worksheets that will guide you through each module, and power point presentations or notes from a few of the interviews for easy reference.

You also have access to a bonus section of gifts from our guest speakers.

BONUS GIFT COLLECTION

Innovative Care

• Receive 10% off select items

Dr. Robert Worth

• Three lucky winners get a 30 minute consult

Stephanie Voong

• $100 off of one Social Media Royalty Courses

Sarah Hilton &
Sandy Haag

• 10% off of a course

Share May Flowers

• One lucky winner will receive 25 may flowers $250.00 value

Karen Litzy

• Speaker Contact Information

Karen Yankovick

• How To Create Your Personalized Social Media URLS

Greta Rose

• How to manage your own website-Bonus Playbook

Karen Litzy

• Strictly Business Book Club

DMK Publicity

• 50% off Bio Review and Revision

Larry Benz

• 20% off select Evidence in Motion Courses

Zack Duhamel

• 50% off 5 job posting for PT Job Fusion

Dr. Kenneth Venere, PT, DPT

• A Guide to Apps to Stay up to Date in PT

 

NxtGen Institute of Physical Therapy

20% off onsite CEU courses

PREVIEW CLASS

Framed Image

Opt in NOW and receive this free from me!

A 30 min interview with Alan Siegel, president and CEO of Siegelvision on how to build your brand platform. Siegel has become one of the best-known figures in branding and a driving force behind the plain English movement in the U.S. and abroad. Siegel helped shape the branding industry by popularizing the concept of “brand voice” to describe integrated communications programs that reflect the unique character of companies, and championing the Internet as a powerful expression of brand strategy and an essential component of the brand experience. I am very excited to introduce you to Alan Siegel and include him as one of the speakers in the Strictly Business Virtual Conference.

Enter your name and email below to access.

HOSTED BY

Dr. Karen Litzy

Dr. Litzy is a physical therapist with over 17 years of experience in a variety of settings from inpatient, skilled nursing facility, to outpatient orthopedic clinics. She is currently the owner of Karen LItzy Physical Therapy, PLLC a home based PT practice in New York City.

She is also the host of the podcast Healthy Wealthy & Smart and co-host of the web series #sipswJerLarKar. She is an official spokesperson for the American Physical Therapy Association through the media corps. Dr. Litzy graduated from Misericordia University in December of 2014 with her Doctorate in Physical Therapy. For more information please go to www.karenlitzy.com.

CONTACT US


MayFlower
A portion of the proceeds will be donated to Share May Flowers which was founded by Jessica McKinney, PT, MS.

KAREN LITZY PHYSICAL THERAPY PLLC – WEBSITE DISCLAIMER

This website http://www.karenlitzy.com (the “Site”) is for informational purposes only. Karen Litzy is not a doctor, registered dietician, or psychotherapist. The information contained on this Site will not treat or diagnose any disease, illness, or ailment and if you should experience any such issues you should seek the advice and examination of your registered physician or practitioner as determined by your own judgment. Karen Litzy, the individual, and Karen Litzy Physical Therapy PLLC assume no liability for the use or interpretation of any information contained on this Site.

© 2015 Healthy Wealthy & Smart

profile image

Gwen Simons, Esq, PT, OCS, FAAOMPT

Gwen Simons, Esq, PT, OCS, FAAOMPT is a lawyer at Simons & Associates Law, P.A. in South Portland, Maine. She was a PT private practice owner in Louisville, KY before moving to Maine to attend law school in 2002. Her law practice caters to the needs of health care providers in private practice, providing consultation on practice management, compliance and payer contract & payment issues. She counsels PTs who are starting or buying a traditional PT practice as well as entrepreneurial PTs who are developing intellectual property and cash-based practices. Gwen has also represented private practitioners in contract negotiations and disputes with payers, including actions against numerous workers compensation “repricers” (aka “networks” and “silent PPOs”). Gwen was the Past President of the Kentucky and Maine Chapters, APTA. Gwen also teaches a legal issues course in the EIM Executive Management Program and Health Policy and Legislation in the t-DPT program at the University of New England.

Legal Issues with Creating a Business

  • What are different types of corporate forms?
  • What are the advantages and disadvantages of each of those corporate forms?
  • Once you decide on your corporate form how do you file?
  • Who should you have on your “creating” team?
profile image

Dr. Shaula Yemini, Phd

Dr. Shaula Alexander Yemini is a startup mentor, board member and advisor to several technology companies. She is also an angel investor. Until 2007, Shaula was a Vice President at EMC. She joined EMC in 2005 with the acquisition of SMARTS (System Management Arts), a developer of network and system management software that she founded and led as CEO from inception. SMARTS counted among its customers the leading global telecoms, global banks, and multi-national enterprises, as well as thousands of others.

Shaula was named as 1 of 10 “Leaders Among Leaders” in Information Technology by Information Week Magazine, and selected as an Ernst and Young Entrepreneur of the Year. Her company SMARTS was an INC 500 company, a Deloitte & Touche Fast 50 company, and won other prestigious awards.

Shaula has a PhD in Computer Science from UCLA, an MSc in Applied Mathematics and a BSc in Mathematics and Physics, both from the Hebrew University in Jerusalem.

How to Start a Successful Business

  • What is the importance of a business plan? Do you need it?
  • What are the elements of a winning business plan?
  • How can you monetize your plan?
  • What are the biggest mistakes entrepreneurs make when starting their business?
  • What is Dr. Yemini’s best advice for new entrepreneurs?
profile image

Greta Rose

Greta Rose Agency is an award-winning creative agency founded by Greta Rose Zagarino, author of How to Manage Your Own Website, and dedicated to the industry of self-managed websites since 2006. An expert at defining an organization’s identity and vision, and creating a complete, effective and valuable social platform to communicate with one’s desired audience in a monumental and authentic way, Greta has generated stories featured on NBC Nightly News, live feeds on Times Square, and national talk shows. She specializes in building online tools for companies around the globe to maximize their online reputations, control their content and understand how to integrate their website, social media and relevant search engines to achieve the best results.

5 Vital Habits To Manage Your Own Website (& Keep Your Sanity)

  • How do you decide on the look and feel of your business website?
  • Who are the 3 types of people that are most likely to go to your website?
  • What are the 5 vital habits to manage your own website?
  • How can you create a great user experience on your website?
  • How much new information should I be prepared to learn and do to maintain your website?
profile image

Alan Siegel

Alan Siegel has become one of the best-known figures in branding and a driving force behind the plain English movement in the U.S. and abroad. Alan helped shape the branding industry by popularizing the concept of “brand voice” to describe integrated communications programs that reflect the unique character of companies, and championing the Internet as a powerful expression of brand strategy and an essential component of the brand experience. Alan’s belief in the transformative power of simplicity led to his pioneering efforts to bring clarity to business communications, including insurance policies, bank loan notes and mutual fund prospectuses. He also initiated the development of plain English for complex legal documents and directed a project for the IRS to simplify individual tax forms.

He is the author of a series of personal guides for The Wall Street Journal, including the best seller The Wall Street Journal Guide to Money and Markets (Lightbulb Press) as well as Writing Contracts in Plain English (West Publishing) and Simplified Consumer Credit Forms (Warren Gorham & Lamont). Alan’s latest book, Simple: Conquering the Crisis of Complexity, co-written with longtime colleague Irene Etzkorn, was released in April 2013 to critical acclaim and named a “Best Business Book of 2013” by Booz & Company.

Alan is a graduate of Cornell University’s School of Industrial and Labor Relations, Alan also attended New York University Law School, the School of Visual Arts and Alexei Brodovich’s Design Laboratory.

Branding you PT Business

  • Using a narrative to define your brand
  • Is there a difference in branding a solo clinic vs a multi-clinic business?
  • How to use concepts of clarity to build your brand.
  • The importance of simplification in defining your brand and company purpose.
profile image

Denise Kovalevich

Known for her excellent writing and media relations skills, Denise Kovalevich has had the pleasure of working with some of the top industry leaders, the most famous names in Hollywood and the best talent in music.

Starting her career in the PR agency world, Kovalevich managed accounts that ranged from real estate and project management giants as well as celebrated Philadelphia, PA restaurants. During this time, she not only earned her Master’s degree in public relations at night, but also worked tirelessly to secure national press for her clients, including: The Wall Street Journal, Time, Forbes, Food + Wine, and more.

Kovalevich later entered the music world, where she oversaw Steve Vai, Judas Priest, Eric Johnson, Iron Maiden, Helmet, King’s X, and more. In doing so, she secured press in regional tour markets as well as in such national outlets as Billboard, Rolling Stone, Guitar World, Guitar Player, VH1, and many others.

After a decade of working in the agency world, Kovalevich went to work with retail giant QVC as the PR Manager, executing strategies for all of the musical artists that appeared on the network, including Justin Bieber, Sheryl Crow, Hall and Oates, James Taylor, Willie Nelson and more, as well as such brands and celebrities as Heidi Klum, Melania Trump, Joan Rivers, Isaac Mizrahi, and C. Wonder. As such, she routinely secured placements in outlets including Redbook, O! The Oprah Magazine, Family Circle, People Stylewatch, InStyle, and Entertainment Tonight/The Insider.

Always dreaming of owning her own PR firm, Kovalevich left QVC in July 2014 and started dmk Publicity. She immediately secured clients from a wide range of industries through word-of-mouth and social media promotions. Today, she has the pleasure of working in the music, restaurant, sports, fitness, non-profit, and health sectors and has been recognized by several publications, including Philly Ad News magazine for her work.

Leveraging PR to grow Your Business

  • What is public relations and how does it differ from advertising?
  • How can PR help to increase my credibility and grow my practice?
  • Is all press good press?
  • How can I protect myself against bad press?
  • What are easy steps I can take today to increase exposure for my practice?
profile image

Dr. Robert Worth, PT, DPT, MS, OCS, MTC, LAT

Dr. Worth graduated from the University of Wisconsin–LaCrosse, double majoring in physical therapy and psychology, received his Master’s in orthopedic PT from the University of St. Augustine and his DPT from Massachusetts General Institute of Health Professions. He has been in private practice since establishing Advanced Physical Therapy & Sports Medicine in 1998, with 8 clinics in northeast Wisconsin, plus 5 on-site clinics at YMCA’s and 10 on-site industrial contracts. Rob has presented at the APTA Innovation Summit and his practice was selected as the 2013 Private Practice of the Year by the APTA Private Practice Section. In addition to his private practice, teaching at 2 universities and 1 orthopedic residency program, and leading international medical missionary work, he is an active member of the APTA, recently serving as the President of the Wisconsin Physical Therapy Association, and currently serves as a Delegate and Federal Affairs Liaison for the Wisconsin Physical Therapy Association. Dr. Worth received the 2014 Outstanding Service Award from the WPTA.

Growing the Best Version of your PT Practice

  • What are Rob’s 5 most important factors to growing a sustainable PT practice?
  • How do you know you are ready to grow your practice?
  • What are some common difficulties in a growing a PT practice?
  • Get Rob’s thoughts on partnership in a PT business.
profile image

Dr. Jeff Hathaway, PT, DPT

Dr. Jeff Hathaway is a Physical Therapist and he the CEO of BreakThrough PT a company within the PT owned Confluent Health Company as well as a partner in Therapy Partners Inc, where he heads up payer/ACO/Medical Home negotiations and relations. In the past he has been a consultant for team dynamics, interest-based negotiations, and conflict management as well as a certified business coach. Dr. Hathaway is a founding director and current President of the Physical Therapy Business Alliance and a member of his State and National PT association. He speaks and teaches nationally on business and physical therapy. Dr. Hathaway focuses on working with payers and employers developing innovative ways to properly control medical costs and develop value-based payment models.

The Keys to Growing Your Physical Therapy Business

  • How do your vision and values help grow your practice?
  • How to create a positive working environment and foster teamwork in your business.
  • The importance of creating and managing systems, so you can develop people.
  • What should you consider if you take a partner to grow your business.
  • How to recognize if you have hit your ceiling of complexity and how to break through it.
profile image

Dr. Sandy Hilton, PT, DPT, MS

Sandy has over 26 years as a physical therapist with experience in 8 states and the military health care system (Germany). She has moved and “started over” in physical therapy 10 times now, bringing a perspective to this discussion of perseverance and adaptability. Sandy is in her second term as the Director of Programming for the Section on Women’s Health. She is co-owner of a physical therapy private practice in the Lincoln Park neighborhood of Chicago, IL. Her area of interest in physical therapy is with persistent pain and return to function, with a special interest in pelvic pain and men’s/women’s health. She has co-authored a book, 2 papers and 2 book chapters on pelvic pain and is an active instructor of continuing education courses for the practical application of pain biology into physical therapy treatment.

Growing your Business in the First Few Years

  • Why is the location of your clinic important?
  • Learn how to form and nurture a successful partnership?
  • The importance of a clear vision for the future of your business
  • Sarah and Sandy’s most successful and not so successful moments and what you can learn from them.
  • What have they added to their practice to help it grow?
  • To take insurance or not take insurance…find out what Sandy and Sarah did that works for their practice.
profile image

Dr. Sarah Haag, PT, DPT, MS, WCS, Cert. MDT, RYT

Sarah graduated from Marquette University in 2002 with a Master’s of Physical Therapy. Sarah has pursued an interest in treating the spine, pelvis with a specialization in women’s and men’s health. Over the past 8 years, Sarah has seized every opportunity available to her in order to further her understanding of the human body, and the various ways it can seem to fall apart in order to sympathetically and efficiently facilitate a return to optimal function. Sarah was awarded the Certificate of Achievement in Pelvic Physical Therapy (CAPP) from the Section on Women’s Health. She went on to get her Doctorate of Physical Therapy and Masters of Science in Women’s Health from Rosalind Franklin University in 2008. In 2009 she was awarded a Board Certification as a specialist in women’s health (WCS). Sarah also completed a Certification in Mechanical Diagnosis Therapy from the Mckenzie Institute in 2010. Most recently, Sarah completed a 200 hour Yoga Instructor Training Program, and is now a Registered Yoga Instructor. Sarah plans to integrate yoga into her rehabilitation programs, as well as teach small, personalized classes.

Growing your Business in the First Few Years

  • Why is the location of your clinic important?
  • Learn how to form and nurture a successful partnership?
  • The importance of a clear vision for the future of your business
  • Sarah and Sandy’s most successful and not so successful moments and what you can learn from them.
  • What have they added to their practice to help it grow?
  • To take insurance or not take insurance…find out what Sandy and Sarah did that works for their practice.
profile image

Rick Gawenda, PT

Rick Gawenda, PT, is a licensed physical therapist with 23 years of experience and currently serves as the founder and President of Gawenda Seminars & Consulting, Inc. He graduated with a Bachelor of Science degree in Physical Therapy from Wayne State University in Detroit, Michigan, in 1991. Mr. Gawenda is also Director of Finance for Kinetix Advanced Physical Therapy, a private practice with offices located in Southern California. In addition, he previously worked as the Director of Physical Medicine and Rehabilitation at Detroit Receiving Hospital where he was responsible for physical therapy, occupational therapy, and speech-language pathology services, both in the inpatient and outpatient setting.

He has provided valuable education and consulting to hospitals, private practices, skilled nursing facilities, and rehabilitation agencies in the areas of CPT coding, ICD-9 and ICD-10 coding, billing, documentation compliance, revenue enhancement, practice management, and denial management as they relate to outpatient therapy services. Mr. Gawenda has presented nationally since 2004 and currently presents approximately 100 dates per year around the United States.

Mr. Gawenda is a member of the American Physical Therapy Association (APTA) and Michigan Physical Therapy Association (MPTA). Mr. Gawenda is the Past President of the Section on Health Policy & Administration of the APTA as well as Past President of the Michigan Association of Medical Rehabilitation Program Administrators.

Mr. Gawenda is also the author of “The How-To Manual for Rehab Documentation: A Complete Guide to Increasing Reimbursement and Reducing Denials” and “Coding and Billing For Outpatient Rehab Made Easy: Proper Use of CPT Codes, ICD-9 Codes and Modifiers”.

Growing your Practice to Include Seminars and Consulting

  • How to transition from full time patient care to include seminars and consulting in your business model.
  • What are Rick’s three big successes in his business and how you can incorporate those ideas into your practice.
  • 5 (or more) practical tips that you can implement NOW if you are thinking of consulting or seminar work.
  • What were Rick’s “bumps in the road” along his journey into entrepreneurship and what you can learn from them.
  • The importance of accurate and consistent content across all of your platforms, from your website, to social media, to webinars and onsite seminars.
profile image

Chris Johnson, PT

Chris completed his undergraduate studies at the University of Delaware, where he earned a bachelor of science with distinction while completing a senior thesis in the physical therapy department under Dr. Lynn Snyder-Mackler. Chris was a member of the varsity men’s tennis team, scholar athlete, captain in 2000, and recipient of the Lee J Hyncik award for excellence in athletics and academics. He remained at the University of Delaware to earn a degree in physical therapy while completing an orthopedic/sports graduate fellowship under Dr. Michael J. Axe of First State Orthopedics. Following graduation, he relocated to New York City to work at the Nicholas Institute of Sports Medicine and Athletic Trauma of Lenox Hill Hospital as a physical therapist and researcher. He remained there for the ensuing eight years until 2010 when he opened his own physical therapy and performance facility, Chris Johnson PT PLLC, in the Flatiron District of Manhattan. Recently, Chris relocated to Seattle to further pursue his professional work while taking advantage of a more active, outdoor lifestyle in the Pacific Northwest. In 2014 he opened another physical therapy and performance facility, Zeren PT LLC. In addition to being a physical therapist, Chris is a certified triathlon coach (ITCA). Outside of his professional work, Chris races triathlon at the amateur elite level. He is a three-time USAT All American, two-time Kona Qualifier, and is currently ranked 16th (AG) in the country in long course racing. Chris is also extensively published in the medical literature and has a monthly column on Ironman.com in addition to running his own video blog.

Performance Technology & Physical Therapy

  • How does Chris use technology to reach a wider client base?
  • How does Chris produce all those videos and how have those videos enhanced his practice?
  • How does he incorporate the biopsychosocial approach with his performance clients?
  • What is next for Chris’ practice?
profile image

Tracy Sher, MPT, CSCS

Tracy Sher, MPT, CSCS is a pelvic and manual orthopedic physical therapist, consultant, international speaker and educator, and founder of the social media brand and blog, Pelvic Guru. She is the owner and director of a “cash PT” private practice, Sher Pelvic Health and Healing, LLC. She treats men and women with pelvic health issues, with a focus on persistent pelvic pain and pregnancy/postpartum conditions using an integrated care model. Tracy is also a co-creator of a Pudendal Neuralgia and Pelvic Pain Differential CEU course (with a focus on the brain and pain) and teaches this internationally. She has also taught other pelvic floor CEU courses for the past few years. Tracy has a unique blend of experiences in addition to owning her own business: She is a specialized physical therapist, strength and conditioning specialist and currently completing a sexual counseling certification. Prior to owning her own outpatient practice, since 2000, Tracy has successfully started or helped expand 3 large hospital-based women’s health/pelvic physical therapy programs that are still flourishing today. She is an Emory University graduate and completed her graduate PT studies at Northwestern University.

Finding your niche & becoming an expert

  • Taking a leap of faith into the entrepreneurial journey from salary to “on your own” – the joys and pitfalls
  • Keys to creating a niche practice that are successful with an out-of-network (concierge) type of practice
  • Creative ways to establish expert status and leadership in a specialty field
  • Advice about branching out of traditional care
  • How to add revenue without increasing overhead or staffing changes
profile image

Jessica L. McKinney, PT, MS

Jessica McKinney, PT, MS is co-founder of Marathon Physical Therapy & Sports Medicine, LLC and serves as Marathon’s Director of The Center for Pelvic and Women’s Health, which is dedicated to physical therapy, education and physical wellness for men, women, and girls with an emphasis on pelvic and maternal health. She is an active clinician, speaker and mentor. Dedicated to dialogue and education of sensitive female pelvic and maternal health issues, Jessica founded the public health campaign Share MayFlowers in 2012. She has long been devoted to global maternal health, spending time in developing nations and collaborating on obstetric fistula rehabilitation programs.

Ms. McKinney graduated from Virginia Commonwealth University in 2000 with a Master’s of Science in Physical Therapy and is presently a candidate in the Doctor of Science in Physical Therapy program at Andrews University. She is author of the chapter “Physical Therapy and Pelvic Pain” in the textbook, Pain in Women (2012, Springer Publishing). She is co-author of several papers, abstracts, and academic videos and is involved in ongoing research projects involving pelvic pain, global and domestic maternal health, and surgical ergonomics. She is a mother of three children, ages 10, 7, and 4.

From Wellness Programs to Nonprofits

  • How has Jessica added cash based services to the traditional physical therapy model?
  • How important is your community involvement when you are branching out?
  • How can you motivate your staff to get on board when adding ancillary services?
  • What is Jessica’s passion and how has it motivated her to go beyond patient care?
  • How can you take part in public health initiatives?
profile image

Stephanie Voong

Stephanie Voong is the #SocialMediaQueen of SV Consulting, a social media marketing firm that offers a variety of social media services for small businesses. Stephanie is dedicated to implement her knowledge, skills and expertise to develop social media marketing strategies necessary for small businesses to prosper. Stephanie teaches programs for business owners on the best practices of social media marketing in her “Social Media Royalty School”. She is also a speaker and an author. Follow her #SocialMediaRoyalty adventures online!

Social media do’s and dont’s for your business

On this call, you will learn strategies and tools to help your business on social media:

  • Social networks include: Facebook, Twitter, Instagram
  • Social media strategies to increase followers and engagement
  • Social media tools to help you save time
  • How to stand out in the social media world
profile image

Karen Yankovich

Social Media Brand Strategist, Business Consultant, and Speaker, Karen Yankovich is the CEO of Uplevel Media, LLC. Having “been there and done that” in the arena of losing (and then re-finding) a focused approach to business and life, Karen now offers coaching and consulting for entrepreneurs. Her unique specialty blends her “get it done” attitude with a passion for soulful living in her personal services and online workshops.

Social Media and LinkedIn Evangelist, Karen guides entrepreneurs to creating wealth by combining smart business practices with simple proven systems that develop and maintain strong customer relationships. She offers results oriented and expert Conversational Marketing strategies that position her clients to bring in instant results. Karen’s background includes over twenty years in the fields of information technology, marketing, and customer relationships, making social media her ideal niche.

5 reasons why you are leaving money on the table if you aren’t using LinkedIn

In this exclusive, behind-the-curtains look at the best-kept secret in Social Media, you’ll uncover the tricks that all top marketers rely on to generate exposure and get more clients. You’ll learn the 5 reasons you’re leaving money on the table if you’re not using LinkedIn, and what to do really leverage it’s power. Karen also shares success stories that her clients have enjoyed – tips you can use for your own business!

She’ll share:

  • What to START doing right now if you want more clients (that 99% of your competition isn’t doing!)
  • How to use your LinkedIn groups to your BEST advantage… make every one of your posts count for as much as possible!
  • What are her top-secret strategies for getting the biggest bang for your buck?
  • And every other one of her best Free LinkedIn Secrets that she can legally share!